You may have noticed that GuardAmerican does not have advertisers on its site. As a practical matter, that's how websites make money so they can exist. GuardAmerican, as of now, is not making one red cent. We'd like to, of course.
Good question. There are several things. The premise started off with providing registrants with coupons useful at qualified retailers to buy firearm goodies they want. They'd be presented with a link to a time-sensitive discount on products they expressed interest in -- such as by viewing a video (Outdoor Range Ettiquette), or performing a lesson plan (Adjusting Your Sights; for PDF only w/o login, click here).
That way, you'd not get a bunch of irritating advertisements to clutter up your web experience. You'd only get something that would be useful. Still working on this. But doesn't that sound good?
(By the way, if you are prepared to fiddle with your router settings, you can already block all ads. Shhh...don't tell anyone.)
The second method to generate the big bucks American ingenuity is supposed to create: Provide reliable smartphone apps that would discreetly tell CCW/CHL holders if they are in a physical location where packing heat is a no-no. The Post Office parking lot, until yesterday, was exactly one such location.
Current apps for CCW-holders are unreliable, crowd-based, and awful. I have a different plan.
The third method was to provide automatic scoring smartphone apps for use with ranges and connected to lesson plans, if you wanted; and to create a lane reservation app for those of us who live in jurisdictions where indoor ranges are, um, oversubscribed.
When you create an account and log in, additional tabs show up. Useful videos and more. It's free, and I double-pinky-promise: NO SPAM. We just are not even set up to do it, nor would we want to. We hate SPAM, too.
There are a few other things we'd like to do, too. Like help schools with a cloud-based, video-style training for teachers so that they respond properly to an "Active Killer" (Sandy Hook) event. The first two minutes determine whether you live or die. We favor "live." (For an example of a proposal we submitted, click here.)
So that, in a nutshell, is GuardAmerican. I'm desperately looking for funders to help me get this to the next step. I reside in the SF Bay Area, and this is mostly anti-gun around here. It's tough to get a Venture Capitalist to listen without them feeling all oogie about guns.
I've tried saying, "I make adult films with a retired SWAT Captain" to ease into their comfort zone, but so far no joy. One of the things Venture Capitalists do pay attention to is whether anyone is actually going to our humble site. It's very black and white in that world. I like my plan, and need VCs to like it, too.
We are totally transparent. You can smack me if I make you feel otherwise.
I love America. I love the quintessential American character. And I am asking for your help.
Update: There are things on the horizon that are significant to consider, too.